Kevin Hochman, CEO of Brinker: How Chili’s Won Over a New Generation
On this episode of inSpired, Mike Rockefeller, Co-Chief Investment Officer of Woodline, is joined by Portfolio Manager Ben Rosen to sit down with Kevin Hochman, President & CEO of Brinker International, at its headquarters in Dallas, Texas.
Kevin traces how Chili’s introduced a whole new generation to the brand, from the Triple Dipper cheese pull that went viral to the $10.99 meals and menu hacks that kept young guests discovering more.
They explore fixing the fundamentals before chasing growth, cutting nearly 30% of the menu to simplify operations, the better-than-fast-food value strategy, and why Chili’s now pairs the momentum of an upstart with the strength of a legacy brand.
